As Sephora and Ulta emerged as increasingly strategic partners for Clinique, it became clear that a more cohesive, streamlined service system was essential—one flexible enough to operate seamlessly across multiple store environments. I was brought in to co-develop this system in close collaboration with architects, procurement, and key vendors. The outcome was a highly efficient, scalable solution that not only unified the brand experience but also delivered over one million dollars in cost savings.

Making something old new again. Clinique’s Dramatically Different Moisturizing Lotion has been reformulated. How we promoted the reformulation of their number one selling product without losing their existing core followers and gaining fresh new followers.

It was 2009, and Clinique was on the brink of introducing something entirely new. A lip product that defied category norms—sheer in color, deeply moisturizing by design. With no true equivalent on the market, urgency swept through the office as teams moved quickly to bring the launch to life, amplifying its arrival across every available channel.

Clinique’s commitment to offer quality products that are dermatologist trusted and approved has made them the number one selling luxury skin-care brand. To partner Clinique’s reputation and in-store experience, the concept of bringing a lab into the store was created. Globally, every counter, open service kiosk, and free standing store was redesigned. Working with marketing, manufacturers, and architects, I designed and developed the fixtures and displays.